Make complex ideas easy to understand for your prospective investors with our video explainers

How can short a video explanation help you raise capital?

  • Videos make the viewer life's easier (just a click is needed to start)
  • Videos are easily shareable (e.g. Whatsapp)
  • Videos will help intermediaries promote your offer (just a click is needed to share)
  • Short videos are more watched than written pitch decks are read
  • In the post-Covid19 era, being able to attract investors remotely is crucial for raising capital successfully

What objectives can videos help you reach?

  • Securing a first meeting with prospective investors
  • Helping prospects to overcome their indecision
  • Following-up with prospects after meetings

1 Videos that will help you secure a meeting with prospective investors.

We believe that starting an interaction by sending an investment memorandum or a pitch book to prospective investors is not the most effective approach. After all, reading an entire investment memorandum (or a pitch deck) takes time and requires effort. No wonder, then, that when prospects say, they will “have a look at your marketing material”, they usually don’t. Most prospective investors would prefer an effortless approach to understanding your offer.

Our video will:
  • Present your offer in a simple and compelling manner
  • Create curiosity so that prospective investors want to know more
  • Create the right conditions for a first meeting
  • Enhance the credibility of your approach
When should you send it? 
  • After a first interaction with a prospect
  • When you have just met investors and want to send a quick overview of what you do
  • When prospects “just require information"

2 Videos that will help eradicate investors' indecision

When an investment proposal is offered, the human brain is programmed to formulate potential fears cognitively or obscure points into questions. This is a natural and automatic process. However, in a few instances, the brain is not  cognitively able to formulate objections into words. These objections are left unanswered. This is what we call usually “hidden fears” or “gut feeling”. It is therefore difficult for investment managers to provide answers to objections that haven’t yet been formulated or will not be formulated.
How to overcome gut feeling
In the medicine industry, a postmortem is an investigation carried out to review the possible cause of a death. Creating a premortem of your investment opportunity consists in reviewing all the possible reasons that your investment offer might offer not deliver as expected. These reasons may be extremely unlikely but, by providing an answer, you will remove hidden fears.

Our video will:
  • Elicit potential red flags and uncover any potential fears
  • Make it easy for prospects to understand that fears are unfounded
  • Provide a logical, detailed, step-by-step answer for each question
  • Enhance the credibility of your approach

3 Videos that will help you follow-up with prospective investors.

The worst approach to following-up with a prospective investor is to be pushy with your investment offer. Nobody likes it when a sales clerk is too insistent. Therefore, when the benefits of your offer have been formulated, it is not advised to repeat it constantly to prospective investors.  Instead, you need to find a valid reason to keep in touch. Event driven videos are perfect for following-up with investors because they gives you the possibility to stay in touch without sounding pushy. Event driven videos will explain to prospects how any event (macro economical, geopolitical, operational) will impact your strategy (e.g. How is the Covid19 pandemic influencing your strategy?)

Our video will:
  • Help you keep in touch with prospects without sounding pushy
  • Create the conditions for a further meeting
  • Educate prospective investors
When to send it? 
  • Periodically by email
  • Periodically on social media
  • When a prospect falls silent

Getting into the details

At Audacis Advisors, our focus is capital raising research; we are constantly researching the best practices in capital raising. Our goal is to share the best practices with investment managers to encourage prospective investors to say yes.  Our main strength is our field experience with HNWI and UHNWI. 

  • We will have a few sessions with your team to define and tailor the creation of the video script
  • We will create a call to action that leads to results
  • We will tune the psychological switches that fit with the video
  • We will create priming to be sure people want to press play
  • We will make sure they watch the whole 2 minutes (and do not stop after 5 seconds)
  • We will polish the script so that it offers the best possible results.
  • We will position the video to fit your target audience.
  • To create a powerful video, you must assign it a clear objective.
  • Stick to one single message per video (even if you have many things to say).
  • A presentation video for an investment firm on a website can help build up credibility but is of no use to prospective investors.
  • To convince individuals (HWNI), you need a powerful story.
  • To convince institutional investors, you need to understand their investment policies.
  • No video should be more than 2 min 30 s.

The worst approach to following-up with a prospective investor is to be pushy with your investment offer. Nobody likes it when a sales clerk is too insistent. Therefore, when the benefits of your offer have been formulated, it is not advised to repeat it constantly to prospective investors.  Instead, you need to find a valid reason to keep in touch. Event driven videos are perfect for following-up with investors because they gives you the possibility to stay in touch without sounding pushy. Event driven videos will explain to prospects how any event (macro economical, geopolitical, operational) will impact your strategy (e.g. How is the Covid19 pandemic influencing your strategy?)

  • Unlimited changes until the final video is complete
  • HD mp4 files (uploadable everywhere)
  • 3 languages of your choice (+ subtitles)
  • Videos suited to the financial literacy of your audience (HWNI/Institutional)
  • Extra customization of the first and last page (at a cost)
  • Extra languages (at a cost)